It is time for the annual International Science Festival Gothenburg! One of the well visited events each year is the Science Roulette, where scientists discuss various issues with the visitors in the gondolas of the Liseberg Ferris wheel. One of the many topics is the 17 UN Sustainable Development Goals and the Gothenburg Centre for Sustainable Development has invited 17 scientists from Chalmers University of Technology and the University of Gothenburg to introduce the goals to the visitors. Armed with pictures and information material, Anneli Selvefors joined one of the gondolas to talk about the SDG 12 and discuss its targets and what challenges this particular goal entails for the design of products and services.